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Module 1 - Welcome
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Module 2 - Product Selection
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Module 3 - Store Design & Setup
- 3.0 Introduction
- 3.1 Gmail Sign Up
- 3.2 Shopify Store Signup
- 3.3 Buying a Store Domain
- 3.4 Shopify Domain Intergration
- 3.5 Creating a Custom Email Address
- 3.6 Oberlo Setup
- 3.7 Copywriting 101
- 3.8 Winning Landing Page Images
- 3.9 Creating a Logo using Canva – Free Method
- 3.10 Creating a logo using Photoshop – Paid Method
- 3.11 Creating a favicon image using Affinity Photo
- 3.12 Affinity Photo 101
- 3.13 Creating a Homepage Banner
- 3.14 Debux Theme Setup: Free Theme
- 3.15 Debux Theme Setup: Free Theme Part2
- 3.16 Turbo Theme Setup: Paid Theme
- 3.17 Your Shopify Store Preferences
- 3.18 loox Setup
- 3.19 Image Optimiser
- 3.20 PageSpeed App
- 3.21 Order tracking Page Set up
- 3.22 Facebook Page Set up
- 3.23 Instagram Page Set up
- 3.24 Facebook Business Manager & Pixel Setup
- 3.25 Final Checks & Go Live
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Module 4 - Facebook Ads Basic
- 4.0 Introduction
- 4.1 So Why Facebook Ads?
- 4.2 Facebook Pixel, Custom & Lookalike Audiences (LLA’s)
- 4.4 Facebook Ads Hierarchy
- 4.10 Facebook Image Ad Creation
- 4.11 Facebook Video Ad Creation
- 4.12 Ad Copy
- 4.5 Facebook Ads Manager 101
- 4.6 CBO Mechanics & Optimisation
- 4.7 The Facebook Auction
- 4.8 Facebook Ad Inconsistencies & Learning Period
- 4.9 Facebook Ad Policies
- 4.13 Your Finished Ad creative
- 4.14 Everything Live
- 4.15 Paid Video Ad creation Viral Ecom Adz
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Module 5 - Email Marketing Setup & Upsells
- 5.1 Email Marketing Part 1: Introduction
- 5.2 Email Marketing Part 2: Klayvio Setup
- 5.3 Email Marketing Part 3: Intro to Flows, Automating Profit Production
- 5.4 Email Marketing Part 4: Flows Automating your Email Strategy
- 5.5 Email Marketing Part 5: Customer Aquisition Flow
- 5.6 Email Marketing Part 6: Cart Recovery Flow
- 5.7 Email Marketing Part 7: New Customer Nuture Flow
- 5.8 Upsell Setup (Zipify OCU)
- 5.9 Upsells
- 5.10 How to make free money once you’re getting orders
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Module 6 - Facebook Ads Strategies & Scaling
- 6.0 Introduction
- 6.1 Facebook Ads Strategy Overview
- 6.2 Phase 1 Option 1 Low Budget
- 6.3 Phase 1 Option 2 High budget
- 6.4 Troubleshooting
- 6.5 Calculate profitable Metrics
- 6.6 Scaling Interests
- 6.7 Retargeting 101
- 6.8 LLA Test & Scale
- 6.9 Endgame
- 6.10 Ultra Method
- 6.11 Bonus Infinity Scale
- 6.12 What Metrics we look at on Facebook
- 6.13 How to Break down Running Ads 1
- 6.14 How to Break down Running Ads 2
- 6.15 How to know what to stop spending money on
- 6.16 What to do if your ad worked?
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Module 7 Facebook Ads Cont Your Currant Progress
- 7. 1 What You Should Expect After 2-3 weeks Of Running Ads
- 7.2 Things You Can Do To Speed Up The Pixel Growth
- Killing A Product
- Sitting In The Boring Times
- Lookalikes
- Retargeting
- What You Should Know About Aggressive Scaling
- Full scaling Breakdown
- CBO Scaling
- (BONUS) Scaling With A Different Marketing Strategy
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Module 8 - Backend Management
- 8.0 Introduction
- 8.1 Systems Mindset
- 8.2 Order Fulfillment
- 8.3 Finding a Private Supplier
- 8.4 Cash Flow and Basic Finance Management
- 8.5 Returns & Refunds Policies
- 8.6 Integrating Ticket Management Software
- 8.7 Customer Support An Overview
- 8.8 How to hire Customer Support Agents
- 8.9 How to Train Customer Support Agents
- 8.10 Manage Your Customer Support Team
- 8.11 Dealing with Chargebacks
- 8.12 Custom Packaging
- 8.13 How to Negotiate with Suppliers
- 8.14 Beware of this with Private Suppliers
- 8.15 Faster Shipping and US Suppliers
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Module 9 - Instagram Influencer Marketing
- 9.0 Introduction
- 9.1 Influencer Marketing 101
- 9.2 Instagram Profile Setup
- 9.3 Influencer Strategy Overview
- 9.4 Finding and Researching Influencers
- 9.5 Contacting Influencers and building Trust
- 9.6 Negotiating Prices & Sceduling Promotions
- 9.7 Instagram Promotion Creatives and Copy
- 9.8 Meaursing Results and ROI
- 9.9 Influencer Credability and Social Proof
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Module 10 - Industry Issues You Will Face
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Module 11 End - Your E-commerce Gameplan
