PPC

Module 1 - Welcome 7

• Lecture1.1
  1.0 Introduction 03 min
• Lecture1.2
  1.1 Private Facebook Group 01 min
• Lecture1.3
  1.2 Mindset & Motivation 05 min
• Lecture1.4
  1.3 Legal Disclaimer 01 min
• Lecture1.5
  1.4 Affiliate Disclosure 02 min
• Lecture1.6
  1.5 What you can expect from Ecomm Mastery 13 min
• Lecture1.7
  1.6 How to get the Maxim knowledge from this Program 05 min

Module 2 - Product Selection 7

• Lecture2.1
  2.0 Introduction 30 min
• Lecture2.2
  2.1 Product Research: Free Method 30 min
• Lecture2.3
  2.2 Product Research: Paid Method 30 min
• Lecture2.4
  2.3 Product Selection During Quarantine 30 min
• Lecture2.5
  2.4 Tactics That Will Work 30 min
• Lecture2.6
  2.5 Unfair Advantage 30 min
• Lecture2.7
  2.6 Identifying the Right Supplier for Your Product 30 min

Module 3 - Store Design & Setup 27

Enter Infomation about Module 3 here

• Lecture3.1
  3.0 Introduction
• Lecture3.2
  3.1 Gmail Sign Up
• Lecture3.3
  3.2 Shopify Store Signup
• Lecture3.4
  3.3 Buying a Store Domain
• Lecture3.5
  3.4 Shopify Domain Intergration
• Lecture3.6
  3.5 Creating a Custom Email Address
• Lecture3.7
  3.6 Oberlo Setup
• Lecture3.8
  3.7 Copywriting 101
• Lecture3.9
  3.8 Winning Landing Page Images
• Lecture3.10
  3.9 Creating a Logo using Canva – Free Method
• Lecture3.11
  3.10 Creating a favicon image using Canva – Free Method
• Lecture3.12
  3.11 Creating a logo using Affinity Photo – Paid Method
• Lecture3.13
  3.12 Creating a favicon image using Affinity Photo
• Lecture3.14
  3.13 Affinity Photo 101
• Lecture3.15
  3.14 Creating a Homepage Banner
• Lecture3.16
  3.15 Debux Theme Setup: Free Theme
• Lecture3.17
  3.16 Debux Theme Setup: Free Theme Part2
• Lecture3.18
  3.17 Turbo Theme Setup: Paid Theme (come back to)
• Lecture3.19
  3.18 Your Shopify Store Preferences
• Lecture3.20
  3.19 loox Setup
• Lecture3.21
  3.20 Image Optimiser
• Lecture3.22
  3.21 PageSpeed App
• Lecture3.23
  3.22 Order tracking Page Set up
• Lecture3.24
  3.23 Facebook Page Set up
• Lecture3.25
  3.24 Instagram Page Set up
• Lecture3.26
  3.25 Facebook Business Manager & Pixel Setup
• Lecture3.27
  3.26 Final Checks & Go Live

Module 4 - Facebook Ads Basic 18

Enter Infomation about Module 4 here

• Lecture4.1
  3.18 Facebook Video Ad Creation
• Lecture4.2
  4.0 Introduction
• Lecture4.3
  4.1 Why Facebook Ads?
• Lecture4.4
  4.2 The Facebook Machine Learning Algorithm
• Lecture4.5
  4.3 Facebook Pixel, Custom & Lookalike Audiences (LLA’s)
• Lecture4.6
  4.4 Facebook Ads Hierarchy
• Lecture4.7
  4.5 Facebook Ads Manager 101
• Lecture4.8
  4.6 CBO Mechanics & Optimisation
• Lecture4.9
  4.7 The Facebook Auction
• Lecture4.10
  4.8 Facebook Ad Inconsistencies & Learning Period
• Lecture4.11
  4.9 Facebook Ad Policies
• Lecture4.12
  4.10 Still Image Ads
• Lecture4.13
  4.11 Video Ads
• Lecture4.14
  4.12 Ad Copy
• Lecture4.15
  4.13 Your Finished Ad creative
• Lecture4.16
  4.14 Everything Live
• Lecture4.17
  4.15 Paid Video Ad creation Viral Ecom Adz
• Quiz4.1
  Quiz 4 10 questions

Module 5 - Email Marketing Setup & Upsells 10

• Lecture5.1
  5.1 Email Marketing Part 1: Introduction
• Lecture5.2
  5.2 Email Marketing Part 2: Klayvio Setup
• Lecture5.3
  5.3 Email Marketing Part 3: Intro to Flows, Automating Profit Production
• Lecture5.4
  5.4 Email Marketing Part 4: Flows Automating your Email Strategy
• Lecture5.5
  5.5 Email Marketing Part 5: Customer Aquisition Flow
• Lecture5.6
  5.6 Email Marketing Part 6: Cart Recovery Flow
• Lecture5.7
  5.7 Email Marketing Part 7: New Customer Nuture Flow
• Lecture5.8
  5.8 Upsell Setup (Zipify OCU)
• Lecture5.9
  5.9 Upsells
• Lecture5.10
  5.10 How to make free money once you’re getting orders

Module 6 - Facebook Ads Strategies & Scaling 19

• Lecture6.1
  6.0 Introduction
• Lecture6.2
  5.1 Facebook Ads Strategy Overview
• Lecture6.3
  5.2 Phase 1 Option 1 Low Budget
• Lecture6.4
  5.3 Phase 1 Option 2 High budget
• Lecture6.5
  5.4 Troubleshooting
• Lecture6.6
  5.5 Calculate profitable Metrics
• Lecture6.7
  5.6 Scaling Interests
• Lecture6.8
  5.7 Retargeting 101
• Lecture6.9
  5.8 LLA Test & Scale
• Lecture6.10
  5.9 Endgame
• Lecture6.11
  5.10 Ultra Method
• Lecture6.12
  5.11 Bonus Infinity Scale
• Lecture6.13
  5.12 What Metrics we look at on Facebook
• Lecture6.14
  5.13 How to Break down Running Ads 1
• Lecture6.15
  5.14 How to Break down Running Ads 2
• Lecture6.16
  5.15 How to know what to stop spending money on
• Lecture6.17
  5.16 What to do if your ad worked?
• Lecture6.18
  5.17
• Quiz6.1
  Quiz 15 questions

Module 7 Facebook Ads Cont Your Currant Progress 10

• Lecture7.1
  What You Should Expect After 2-3 weeks Of Running Ads
• Lecture7.2
  Things You Can Do To Speed Up The Pixel Growth
• Lecture7.3
  Killing A Product
• Lecture7.4
  Sitting In The Boring Times
• Lecture7.5
  Lookalikes
• Lecture7.6
  Retargeting
• Lecture7.7
  What You Should Know About Aggressive Scaling
• Lecture7.8
  Full scaling Breakdown
• Lecture7.9
  CBO Scaling
• Lecture7.10
  (BONUS) Scaling With A Different Marketing Strategy

Module 8 - Backend Management 17

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• Lecture8.1
  6.0 Introduction
• Lecture8.2
  6.1 Systems Mindset
• Lecture8.3
  6.2 Order Fulfillment
• Lecture8.4
  6.3 Finding a Private Supplier
• Lecture8.5
  6.4 Cash Flow and Basic Finance Management
• Lecture8.6
  6.5 Returns & Refunds Policies
• Lecture8.7
  6.6 Integrating Ticket Management Software
• Lecture8.8
  6.7 Customer Support An Overview
• Lecture8.9
  6.8 How to hire Customer Support Agents
• Lecture8.10
  6.9 How to Train Customer Support Agents
• Lecture8.11
  6.10 Manage Your Customer Support Team
• Lecture8.12
  6.11 Dealing with Chargebacks
• Lecture8.13
  6.12 Custom Packaging
• Lecture8.14
  6.13 How to Negotiate with Suppliers
• Lecture8.15
  6.14 Beware of this with Private Suppliers
• Lecture8.16
  6.15 Faster Shipping and US Suppliers
• Quiz8.1
  Quiz 14 questions

Module 9 - Instagram Influencer Marketing 10

• Lecture9.1
  7.0 Introduction
• Lecture9.2
  7.1 Influencer Marketing 101
• Lecture9.3
  7.2 Instagram Profile Setup
• Lecture9.4
  7.3 Influencer Strategy Overview
• Lecture9.5
  7.4 Finding and Researching Influencers
• Lecture9.6
  7.5 Contacting Influencers and building Trust
• Lecture9.7
  7.7 Negotiating Prices & Sceduling Promotions
• Lecture9.8
  7.6 Instagram Promotion Creatives and Copy
• Lecture9.9
  7.8 Meaursing Results and ROI
• Lecture9.10
  7.9 Influencer Credability and Social Proof

Module 10 - Industry Issues You Will Face 3

• Lecture10.1
  8.1 Facebook Getting Banned
• Lecture10.2
  8.2 Facebook Ad Spend Limit
• Lecture10.3
  8.3 Payment Processor Holds

Module 11 End - Your E-commerce Gameplan 4

• Lecture11.1
  9.0 Where You Should Be In Your 4th Week Of E-commerce
• Lecture11.2
  9.1 If You Want To Start A Second Store
• Lecture11.3
  9.2 Financial Advice
• Lecture11.4
  9.3 From Our Family To You Closing Statement