Madabout Slots Casino
In April 2016 our team were tasked with creating a visually appealing and multi-responsive madabout slots website. The company had previously worked on their sister site www.playcasinogames.com. The new website had to represent their brands ethos internationally while compete for focused keywords.
The project objectives were to :
- Build a multi-responsive website
- Create an eye catching design
- Competitive USP
- Increased Brand Visability
- Competetive SEO performance
- Build Global Media Awareness
The set deadline for this website was only 2 months. The teams focus was to ensure we carried the brands ethos asthetically and in performance across all platforms. To start we had to carry out a competitor analysis for the required focused keywords. The findings of which helped to develop a competitive marketing strategy. Madabout Slots had to include an eye catching design and feature the latest new slot games on the market. The SEO team’s goal was to get the brand rank highly against the larger brands on Google. This was done by link-building and website optimisation and various other technical methods. Through-out the process the marketing team drove highly visable brand exposure through a Social Media campaign, paid advertising and media placements on well known news and media sectors.
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