Play Casino Games
In December 2015 the Madabout Media team were approached by Play Casino Games to create an eye-catching multi-responsive casino website. The website had to include a unique feature that would shine above their competitors and showcase the brand internationally.
The project objectives were to :
- Build a multi-responsive website
- Create an eye catching design
- Competitive USP
- Increased Brand Visability
- Competetive SEO performance
- Build Global Media Awareness
The challenge for the Madabout Media team was to complete the website build and SEO project in just 3 months. The main focus was to perform a competitor analysis and concentrate on creating a unique selling point, showcasing the brand internationally. The team placed appealing visable content on high traffic branded media sites in the UK & Europe. The competetive edge came with the ” Play For Fun, Play For Free” tagline. This gave the opportunity for guests to try the games for free before depositing. Along with the eye catching design and top trending new slot game releases, the website would feature highly against the larger brands on Google. The SEO team worked hard on link-building and website optimisation to give the website authority in search rankings. Through-out the process the marketing team drove brand exposure through a Social Media campaign to hit the i-gaming industry by storm prior to launch.
See the Play Casino Games case study Here
Play Casino Games is a stand out casino on the Progress Play platform that appeals to all!