Our team can put together a cost-effective strategy that works. We will create ads with fantastic offers that engage with potential customers. Once a customer shows interest we can personalise their experience depending on their budget and service they need.
Along with an SEO strategy, our PPC marketing can help you to drive more quality traffic to your site as our team understands what it takes to make an engaging, cost-effective ad. Once an ad has run, or during the course of it running (ads can be paused while you analysis the date) it will give us insights into how well the ad is performing, the peak times you are seeing clicks, what age groups are engaging and what keyword they searched to click on the ad.
All this information can help us optimise the ad further and maximise its impact, efficiency and profitability. When the pay per click campaign is complete, we will put together a report detailing the clicks, conversion rate and the cost per click. The report will also include the keywords used and how much traffic each of them sent to your site, plus breakdown the traffic sources into what devices were used; mobile phone, tablet or computer.
We provide a bespoke advertising strategy to generate conversions for any type of niche.
Mobile First Design
We ensure a great browsing experience for all users with focused efforts on mobile and desktop.
We know the potential for mobile marketing for business success that's why our mobile campaigns are based on accurate targeting.
We use a cross-channel approach that integrates various mobile channels including SMS mobile marketing campaigns.
What is PPC?
PPC or pay per click is a form of online marketing. Using Google, Yahoo or Bing search engines, you can design an ad and set a budget of how much you wish to spend. Every time your ad is clicked, your budget decreases until it is spent & a report will show you how well the ad has performed.
What is the difference between SEO & PPC?
The difference between SEO (search engine optimisation) is and PPC is SEO is organic traffic, meaning you can optimise your webpages to generate free traffic; while pay per click, as the name suggests; you pay every time your ad is clicked until your set budget is reached.
How does PPC help SEO?
You can use your PPC reports to improve your on-page SEO. The reports will show what keywords worked and what did not by showing you the conversation rates and cost per click. You can then target these keywords in your content.